“Digital Narcissists.” You gotta love that term!
Everything we know about customer journeys and brand relevance in changing for brands and marketers. Consumers increasingly want to spend money on experiences instead of just acquiring stuff.
Disruption in advertising and marketing is at an all-time high. With ad blocking, ad fraud, mobilegeddon, messaging, chat bots, app overload, fragmented attention spans, et al., all the talk about the end of advertising as we knew it isn’t just happening — it’s already happened. But is it really so bad…
To compete in an experience economy, to engage people on their favorite devices and deliver engagement and experiences that are compelling, culturally and personally relevant and useful, brands need to start with a new perspective before implementing new technology. Brands and agencies can learn by borrowing from the playbook of digital transformation, one of the most important trends in business that’s shaping how companies work, market and innovate.
Without changing our perspective, we cannot change our approach. If we don’t change our approach, we cannot change our results. As Albert Einstein famously said, “We cannot solve our problems with the same thinking we used when we created them.”